PlaySuper raises $500K in seed round led by IAN Group

Gaming commerce startup PlaySuper has raised $500K in its seed round led by IAN Angel Fund and 100X.VC. The round also saw participation from angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.

The proceeds will be used to accelerate product development, expand market reach, and strengthen hiring. PlaySuper is set to launch its next-gen, hyper-personalized in-game store, allowing easy integration without requiring updates.

The Gurugran-based brand also plans to expand into Southeast Asia (SEA) within six months, followed by MENA and LATAM. Additionally, it will bring in a Product Head and expand its B2B partnerships team to onboard more gaming studios.

Founded in April 2024 by Shouradeep Chakraborty, Abhir Das, and Upamanyu Chatterjee, PlaySuper enables gamers to shop inside their favorite mobile games while playing. It integrates real-world shopping experiences within mobile games.

Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022. They bring extensive experience from the gaming, Web3, and edtech sectors.

Over the next year, the company will focus on launching its in-game store, scaling its reach into new markets, and deepening its collaborations with game developers.