IAN Angel Fund Leads ₹4 Crore Seed Round in Famyo to Build India’s Smiggle and LEGO Equivalent
Famyo, a kids’ lifestyle brand that transforms everyday essentials into cool collectibles, has raised ₹4 crore in a seed funding round led by IAN Angel Fund, with participation from Shivali Vij, Deepank Kumar, Pratik Mathurkar and Uday Sodhi as lead investors. Chennai Angels, Stoffer Norden, along with other angel investors, also co-invested.
Famyo is a Bengaluru-based kids’ lifestyle brand that turns everyday essentials into cool collectibles led by kids’ favourite characters. When children crave fun and parents demand safety, Famyo delivers on both. Its glow-in-the-dark blankets, adventure-ready poncho towels and character themed accessories blend playful design with premium materials.From character creation and seasonal drops to character-led storytelling, the company oversees every step , reimagining everyday kid essentials like blankets, towels, pouches, and school gear into premium, design-first collectibles rooted in characters and themes that resonate with Indian children.
Famyo, co-founded by Karishma Seetharaman and Ritvik Raj , is India’s answer to global favorites like Smiggle and LEGO, one theme at a time.
Famyo has already crossed an ARR of over ₹12 crores, is growing at 40% quarter-on-quarter and demonstrating strong emotional resonance with both kids and parents.
Drawing on prior entrepreneurial success in scaling a traditional retail family business through an extensive offline distribution network, Karishma Seetharaman leverages deep expertise in supply chains, retail dynamics, and product–market fit to drive Famyo’s rapid execution and growth.
Ritvik Raj, CEO & Co-founder, said, “IAN’s investment allows us to double down on our vision of building India’s first global kid-first brand. We’re expanding into new categories, strengthening our design IP, and creating a world where kids love what they use.”
Backed by leading founders and brand builders, we’re uniquely positioned to create lasting impact in a space long overlooked in India.
Padmaja Ruparel, Co-founder, IAN Group, said, “India’s kids’ segment is wide open. Parents are spending more, kids are demanding better, but few brands are truly listening. As incomes rise, so do children’s aspirations. To meet their needs, Famyo leans on a design-first, character-led approach. We believe they’re building for India’s next-gen consumers.”
The funds raised will help develop new proprietary IP and character design, build performance and influencer-led marketing engines, and hire key management talent across creative, growth, product design, and supply chains.
Over the next 12 to 24 months, the company aims to scale its brand fourfold, strengthen its design and IP portfolio, improve supply chain agility, and introduce collectible-led seasonal drops and collaborations to increase stickiness and delight among young customers.
Unlike typical D2C brands, it operates more like a toy or fashion label, where collectibility and emotional resonance drive repeat purchases. As Indian kids gain greater exposure to global trends, Famyo is positioning itself to become a beloved and trusted household name.
About Famyo
Famyo is a Bengaluru-based kids’ lifestyle brand that turns everyday essentials into cool collectibles led by kid’s favourite characters. When children crave fun and parents demand safety and durability, Famyo delivers both. Its glow-in-the-dark blankets, adventure ready poncho towels and character-themed accessories marry playful design with premium materials. The company controls every step from character creation and seasonal drops to character-led storytelling. The company is reimagining everyday kid essentials such as blankets, towels, pouches, and school gear into premium, design-first collectibles rooted in characters and themes that resonate with Indian children.
About IAN Group:
IAN Group is the country’s single largest platform for seed and early stage investment platform with IAN Angel Network, BioAngels and IAN Fund I and IAN Alpha Fund enabling entrepreneurs to raise from Rs. 50 lakhs to Rs. 50 crores. The platform brings money, mentoring from successful entrepreneurs and global market access. The platform is sector-agnostic and has funded innovative start-ups across 19 sectors in India and 7 other countries, thereby growing the global footprint of companies. IAN has been listed by Forbes as one of iconic business and economic events of Independent India, over 75 years along with LIC, NASSCOM, RBI, Naukri.com amongst others.